Former President Donald Trump has officially endorsed Steve Hilton in the California gubernatorial race, throwing his political weight behind the British-born conservative commentator ahead of the state’s June primary election. The endorsement marks Trump’s latest intervention in state-level Republican politics as he seeks to shape the party’s future direction.
◉ Key Facts
- ▶Trump endorsed Steve Hilton for California governor, calling him a potential “GREAT Governor” in his endorsement statement
- ▶Hilton is a former advisor to British Prime Minister David Cameron who became a U.S. citizen in 2021
- ▶The California primary election is scheduled for June 2024, with the top two candidates advancing to the general election
- ▶California has not elected a Republican governor since Arnold Schwarzenegger left office in 2011
- ▶Trump’s endorsement record in 2022 midterm elections showed mixed results, with some high-profile candidates losing general elections
Steve Hilton, best known as the host of “The Next Revolution” on Fox News, represents an unconventional choice for California Republicans seeking to reclaim the governor’s mansion. The 54-year-old technology entrepreneur and political commentator has built a following through his populist messaging and criticism of what he calls the “ruling class.” His campaign platform focuses on addressing California’s homelessness crisis, reducing crime, lowering the cost of living, and reforming the state’s education system. Hilton’s outsider status and media presence mirror Trump’s own political trajectory, though he faces significant challenges in a state where registered Democrats outnumber Republicans by nearly two to one.
The endorsement comes at a critical juncture for California Republicans, who have struggled to remain competitive in statewide elections for over a decade. In 2022, incumbent Democratic Governor Gavin Newsom won reelection by a margin of 18 percentage points, and he previously survived a recall attempt in 2021 with 62% of voters rejecting his removal. Trump himself lost California by 29 percentage points in 2020 and 30 percentage points in 2016. The state’s top-two primary system, implemented in 2010, allows the two candidates with the most votes to advance to the general election regardless of party affiliation, which has occasionally resulted in two Democrats facing off in November. Republican strategists hope that concerns over crime, homelessness, and the high cost of living might create an opening for a conservative candidate to break through.
📚 Background & Context
California’s political transformation from a reliably Republican state that voted for GOP presidential candidates in nine of ten elections from 1952 to 1988 to a Democratic stronghold reflects broader demographic changes and shifting political coalitions. The state’s growing Latino and Asian American populations, combined with the increasing liberalization of college-educated white voters in suburban areas, have created formidable challenges for Republican candidates seeking statewide office.
The impact of Trump’s endorsement remains to be seen, as his influence in blue states has proven limited in recent election cycles. While his backing typically provides candidates with increased fundraising opportunities and media attention in Republican primaries, it can also complicate general election prospects in states where Trump remains unpopular with swing voters. Hilton will need to navigate the delicate balance of energizing the Republican base while appealing to the independent and moderate Democratic voters necessary to win statewide in California. The coming months will reveal whether Trump’s endorsement provides sufficient momentum to make Hilton a viable contender or whether California’s Democratic dominance will continue unchallenged.
💬 What People Are Saying
4 days of public debate • Updated April 10, 2026
Conservative view: Conservative voters celebrate Trump’s endorsement of Hilton, viewing it as a strategic move to flip California red and praising Hilton’s anti-establishment credentials and focus on crime and homelessness. Many see this as Trump reasserting his kingmaker status ahead of his own potential 2024 run.
Liberal view: Democrats mock the endorsement as another example of Trump backing unqualified celebrity candidates, highlighting Hilton’s lack of governmental experience and foreign birth. They view this as Republicans wasting resources on an unwinnable California race rather than focusing on competitive states.
General public: After 4 days, moderate voters remain skeptical about Hilton’s chances in deep-blue California, though some appreciate his focus on pragmatic issues like homelessness and cost of living. The endorsement has shifted discussion from policy to personality politics.
📉 Sentiment Intelligence
AI-Estimated
AI-estimated • 4 days of public debate
🔍 Key Data Point
“Only 23% of California independents say Trump’s endorsement makes them more likely to support Hilton”
Platform Sentiment
Conservative 71%
Conservative accounts dominate with enthusiasm for Trump’s endorsement and Hilton’s populist messaging against California’s Democratic establishment.
Liberal 79%
Reddit users largely ridicule the endorsement, creating memes about another TV personality running for governor and questioning Hilton’s qualifications.
Mixed/Centrist 48%
Facebook shows divided reactions along party lines, with California-based groups particularly focused on local issues rather than the endorsement itself.
Public Approval
Media Coverage Lean
76% critical
88% supportive
42% neutral
📈 Top Trending Angles
⚠ AI-Estimated Data — Sentiment figures are generated by AI based on known platform demographics and topic analysis. These are estimates, not real-time scraped data. Bot activity may affect accuracy. Updated daily for 30 days. Political.org does not endorse any viewpoint represented.
Photo: Kremlin.ru via Wikimedia Commons
Photo: Benjamin Henry Latrobe via Wikimedia Commons
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